FREE TOOLS · CREATE
Which mascot fits your brand?
Eight quick questions. Get your brand archetype and a mascot to match.
Tell me about your brand.
- Free
- No sign-in
- About a minute
How it works
- 01
Answer 8 questions
Tap what sounds most like your brand.
- 02
Get your archetype
One of the 12 brand archetypes, with a mascot that fits.
- 03
Create it
Open the brief in Masko Studio and make it yours.
The 12 brand archetypes
- The Innocent
- The Everyman
- The Hero
- The Outlaw
- The Explorer
- The Creator
- The Ruler
- The Magician
- The Lover
- The Caregiver
- The Jester
- The Sage
Give your brand a face
Create a mascot for your brand in Masko Studio, from a sentence or a picture.
THE LITTLE DETAILS
A few questions.
What are brand archetypes?
Twelve characters, like the Hero or the Jester, that describe how a brand behaves. They come from Carl Jung's work.
Is anything saved?
No. Nothing is saved or sent.
Can I share my result?
Yes. The link shows your archetype and nothing else.
Can I make the mascot?
Yes. "Create this mascot" opens Masko Studio with a brief you can edit.
